Max Cespedes

Prompting Is the New Briefing If you’ve written creative briefs before, you already know how to prompt AI. Both require the same thing: clarity about what you want and why. Vague prompts give you vague results, the same way vague

There’s a version of this conversation that happens in almost every client meeting where animation comes up. Someone on the team says “do we really need motion, or can we just do static?” The question sounds reasonable. It isn’t. Motion

CRO is useful. I want to say that upfront, because this isn’t an argument against testing. Testing is how you find out what’s actually true versus what you assumed. Run the tests. Pay attention to what wins. That’s good practice.